@DEV IT DEPENDS ON WHAT KIND OF HYPE YOU MEAN, FLORENCE RECIEVED A LOT OF HYPE FROM CRITICS ETC BUT FOR A LONG TIME THAT DIDN'T HELP HER TAKE OFF UNTIL SHE'D RELEASED A FEW SINGLES. ALEX DIDN'T HAVE THAT MUCH HYPE FROM CRITICS BECAUSE HER MUSIC ISN'T ANYTHING NEW ALTHOUGH SHE DOES HER STUFF VERY WELL BUT SHE A LOT OF HYPE FROM THE PUBLIC WHICH IS MORE COMMERCIALLY BENEFICIAL IN MOST CASES.