What do you mean Michael Jackson does not need hype to sell his music. He spent over $30 million on his 'Bad' album and protested that Sony did not spend enough to hype his 'Invincible' album in 2001, which only sold 7 million globally. He has not had a No1 single for 15 years and prior to his death all of his sales were in decline. The hype surrounding his death improved his sales. He does need hype and a lot of it.