Do you hear that sound? Is it a bird? Is it a plane? Is it a cat being drowned in a drain? No, it’s just a preview of Rihanna’s ‘Loud’ album. The record, which hits stores on November 16th, has generated little buzz amongst consumers so her label has released a full preview of the songs a week ahead of their usual schedule. Check out the clips below:

The production on this LP sounds amazing (as is expected from the world class team of producers commissioned by her label) but as usual her voice sounds atrocious. It is amazing that after 5 albums and multiple tours Rihanna has yet to learn how to maxmise her potential as a vocalist.

Furthermore, with the exception of the occasional insertion of West Indian twang, there is nothing on this record to be as unique as she claimed. In fact, I am sure that Lady GaGa could have performed all of these records with even better results. Rihanna basically applied the noise erupting from her throat to a series of well-crafted beats, added a bit of creole language and expected this album to be in a lane by itself.

However, It will be interesting to see how this album performs. Rihanna is releasing this project in a time when both Taylor Swift and Susan Boyle have records on the market and, as her fans conveniently forget to point out, Rihanna never got a #1 album. It looks like history is about to repeat itself once again and deservedly so.

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