“This should take no time” – chides a certain Rihanna during the opening scene of the making of her ‘Loud’ LP.

No surprises there, then. After all, fast food music has its name for a reason. Still, in a quest to showcase McFenty’s “artistic credibility” ‘The Making of Loud’ is set to be bundled with the album – which hits stores on November 16th.

The irony of the whole shabang is that at no point is the model seen writing or contributing anything of substance creatively. Instead, viewers see the full extent of the ‘team’ which goes into the product that is Rihanna (who was filmed smoking before a performance. I have no words).

An interesting watch, therefore, from that standpoint.

Check it out…

Your thoughts?