This is madness!
Jay has really fell off of lately, is he getting senile in his old age? Lmao
Jay Z has no idea about english people and what they represent... If he knew Cher's background and where she was raised I doubt he would have sign her LOL
He probably thinks shes from London smh
It's a shame really, because Jay should be helping his 'own'...I dont mean to sound racist when I say that, But there is soo many black TALENTED people in London that have been trying to make it for ages and they dont get anywhere. The only place they get is a slot on channel AKA...(hardly success is it). This again is proof of how black relations between America and the UK is a mess, our race is divided... its a damn shame.

Why didn't he sign Rebecca? ... MY POINT EXACTLY

Saying that, I dont think Cher Lloyd will do good, she might have one HIT record and thats it. I also wonder how labelmate RITA ORA feels about this, considering she is signed to Rocnation to? I mean as from now she was the only UK solo female act headlining the Roc now she has to share that status with Cher Lloyd, which I doubt she is happy about!

Only TIME will tell, either Jay made a BIG MISTAKE with this one!