It looks like Rihanna’s vision is almost as bad as her voice. The video vixen exclaimed on Twitter yesterday that her latest collection of beats and catchy hooks, ‘Loud’, has been certified platinum in the US. However, there is only 1 problem: the RIAA database has no trace of that achievement.
Still, if ‘Loud’ has managed to finally ship pass the 1 million mark then her team deserves to be congratulated, despite the fact that the record has sold less than 820k at retail outlet. It took a substantial amount of effort to convince US consumers that they were purchasing an album that isn’t destined to be forgotten when she releases yet another LP by the end of the year.
After all, those colourful wigs and bright outfits don’t sew themselves, and that camp of writers and producers costs quite a lot to maintain. Therefore, Rihanna’s team needs to be commended. Yet again they have managed to sell mediocrity by disguising it with clever marketing schemes and trendy Dance/Pop production.