Behind The Scenes: Jennifer Lopez’s ‘On The Floor’ Video

Published: Tuesday 25th Jan 2011 by Sam

You can now check a behind the scenes look at at the Jennifer Lopez‘s eagerly awaited video for ‘On The Floor (ft. Pitbull)’. The RedOne produced song serves as the official ‘launch’ single from the singer’s forthcoming LP ‘Love?’

Check out all the action from the Taj directed video after the jump…

Yes! As a sucker for visual gloss, it’s great to see a video which looks like it actually had money spent on it. Oh, how long it’s been…

In any case, J.Lo looks to be onto a winner with this one; the song is smashing radio and the video is set to deliver. All that’s needed is for the clip to serve up a fierce dance-break and I’m completely sold (which I’m sure we’ll get courtesy of choreographer Frank Gatson). Welcome back Ms. Lopez!

Randomness: Did anyone else notice Pitbull got the name of the song wrong?

Your thoughts?

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Comments 53

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  1. Nichole January 25, 2011

    LOL @ “smashing radio.” How????

    This song isn’t ANY WHERE.

    People might hear it in the clubs, but radio WILL NOT be eating this song up.

  2. Slick January 25, 2011

    OMG SHE IS BACK!!!!!!!!!!!!!!!!!!!!!!! YESSSSSSSSSSSSSSSSS! JLO!

  3. Slick January 25, 2011

    niCHOLE SHU THE HELL UP AND GO AWAY YOU DAMN HATER!

  4. Dave January 25, 2011

    @Nichole WILL NOT? How do you know? I thought we had 1 god, & I haven’t heard the song myself (don’t listen to the radio), but do you live all around the world or nation or something?

    Anyway… J. Lo betta WERK!

  5. james January 25, 2011

    wow, at this video! jlo is bringing it back for 2011. Thank god she has new record company tbh.

  6. Davina January 25, 2011

    Nichole this song has not officially went for adds yet.

  7. Slick January 25, 2011

    I cant wait to see this Vid!! so happy she is back and on Fyah!

    People/Trolls like Nichole are plain annoying. No matter what Jlo does they always hate, you dont like her to bad get lost.

  8. That FLOP Juice January 25, 2011

    This song is much better than the Britney song!!! I’m so excited!!!

  9. liljokerrr January 25, 2011

    GO JLO!! finally a NEW Music video its been so long!! shes going to blow up BIG once again shes like the latina britney spears! LOL

  10. Taylor swifts number 1 fan January 25, 2011

    Shes looking good on idol.. am liking her more and more

  11. Slick January 25, 2011

    no matter what sum might say she is sweet , works her ass off And she is hella fine!

  12. KristoPhro January 25, 2011

    PITBULL gots some big balls!!!!

  13. Nichole January 25, 2011

    @ Davina. Tell that to Sam. He’s the one who stated the song is smashing radio lol. That would explain it, because I haven’t heard the song on any major stations out here in SoCal.

    @Slick aka Octz. ZZZZZZZZZZZZZZ.

  14. J January 25, 2011

    OMGGGG! She’s f***** FLAWLESS and GORGEOUS!!! <3333

  15. Tiff January 25, 2011

    isnt she a little bit too old to be making this type of music?
    The Gheys will love it though

    *two snaps,dips and twist*

  16. Royalkev January 25, 2011

    Jlo will get back on top! she has everything she needs to get the job done (s** appeal, star quality and the dance moves). She’s definitely an entertainer and she will sell us this song like she has so many times before! Go J – to the -L- O!

    *ThePagewithRoyalKev / January 31, 2011(Where there’s a place for everything and everything has its place).

  17. Slick January 25, 2011

    Nichole “ZZZZZZ” do us all a favor and go sleep if your soooo tired. Hater

  18. VOLKAN January 25, 2011

    woww i cant wait anymore ı love jen so muchh she ıs the diva on dance floor agaın

  19. That FLOP Juice January 25, 2011

    @ Nichole

    And SoCal is the world??? 😀 Hahahaha.
    SoCal is just a very very very very very very very small part of this world. Wake up! 😉

    You should read a geography book instead writing on blogs…

  20. D.Strock January 25, 2011

    lol @ all these people calling Nichole a hater. All she said was that this song isn’t “smashing radios”. Seriously, the song hasn’t gone out for radio adds yet, so it’s pretty obvious that Sam was exaggerating. She was just pointing that out.
    And if she wants to say that it’s not a radio-friendly song, let her express her opinion. That’s not even a hateful comment! You people are straight-up looking for drama.

    ANYWAYS, the video does look nice so far and I think it’s awesome that she’s keeping her fans updated on the video etc.
    But Pitbull…smh. I just don’t like his raps, and he seemed really uh, unintelligent. (e.g. – shouldn’t you go hard on all the raps you do? #justsayin)

  21. james January 25, 2011

    actually sam! if you bother to listen PITBULL didnt say anything about the incorrectness of the name.. he said its the hit ON THE FLOOR meaning he thinks it a hit.. rewatch if you don’t believe..

    STAN OVER

  22. ヅ•·.·´¯`·.·•-ΛalexisR-♩ ♪ ♫ ♬ THE BAHAMAS★ ☆ ✰ T.I.P.•·.·´¯`·.·•ヅ January 25, 2011

    You can’t get too old for this music. I hope this smashed radio.

  23. ヅ•·.·´¯`·.·•-ΛalexisR-♩ ♪ ♫ ♬ THE BAHAMAS★ ☆ ✰ T.I.P.•·.·´¯`·.·•ヅ January 25, 2011

    @James

    He says the J-Lo Hit the Floor video. It’s not a big deal though.

  24. Slick January 25, 2011

    Nicholes a TROLL

  25. KAKA January 25, 2011

    She’s definatly back in my heart and I think it will be the case for a lot of people out there … This is what i CALL a real comeback …. The kelly rowland team better take note cauz I want my girl to do much better

  26. Nichole January 25, 2011

    @ D.Strock. Correct.

    On The Floor is clearly not radio friendly, and it doesn’t matter if Lady GaGa sung the song. The song lacks that radio friendliness to it.

    I’m sure she has material on the album that is radio friendly.

    I can see OTF doing very well in the clubs.

  27. NIcole January 25, 2011

    I’m ready to see the complete video! Looking good!!!!

  28. 123456 January 25, 2011

    Yall posted it twice. DUmmies

  29. S*** January 25, 2011

    … MEH, This sounds WACK.

    Wheres the GOOD HIT Video?? That one looked promising…

    Its a wonder why she still hasnt retired yet, she needs to but atleast she still looks Great (perhaps the Only reason why shes so successful)

  30. VOLKAN January 25, 2011

    O-M-G I CANT WAIT DİVA IS BACK :d

  31. Kellyrowland all day January 25, 2011

    Person hating on Mzkelly can choke on a c***

    anyway love J lo always have soooo happy that shes back she will always be one of my favorite entertainers.
    for all those who doubted her bet your eating your words!!!! as we type ha ha!

    latinas are allways on their game.

  32. deman January 25, 2011

    Serve it to em JLO

  33. deman January 25, 2011

    Livin for this song!!!

    Slay all these haterz and their faves ta death JENNY

  34. WonderLand19 January 25, 2011

    This song is rubbish, please stop posting J.Lo. Shes not doing anything ‘New’ or ‘fresh’ or even exciting. Same old black eyed peas rip off. Iam sure she doesn’t even like the song her self. Just jumped on the money sale out ban wangen.

    Can not wait untill R&B is all we hear on the radio waves.

  35. Tdunte January 25, 2011

    @wonderland19 you’ll be waiting rnb has been pushed aside from being mainstream…..and its NOT makin a comeback!

    THIS SONG IS RADIO FRIENDLY! Yal wouldnt know, cuz yal are ignorant when it comes to entertainment! Buy the music and STFU!!!!!!

  36. sokmidyk January 25, 2011

    cant wait to see it

  37. Tisk January 25, 2011

    LOve her

  38. F*** YOU N***** TRENT January 25, 2011

    this b**** is no cheryl cole nuff said

  39. pan86 January 25, 2011

    OMG! SO EXCITING!!! CANNOT WAIT ANY LONGER!!!! I love that it has a unique look and didn’t play it safe with the club scene! JENNIFER IS KILLIN’ IT!!!

  40. LOL January 25, 2011

    PITBULL WAS DRINK LOOL

    LOVE J.LO

  41. GangsterA January 25, 2011

    lookin hot can’t wait

  42. Strom January 25, 2011

    Eagerly awaited by who? The record studio who J Lo’s owes back mney too? She should go away! Even Black Puffy Combs moved on long ago!

  43. tumay January 25, 2011

    This looks really good but I dont like Pitbull, hopefully there will be a version of the song only with J.lo’s vocals.

  44. Nick January 25, 2011

    I luv this song, I check everyday on iTunes for it-ugh

  45. E.S.A. January 25, 2011

    Con las miradas puestas en ella desde el fracaso de louboutins que por cierto no se pq no cuajo pero es muy buena.Todos estabamos a la expectativa de que sacaria para ponerla mal, pues muchos se han tenido que callar como ese tal JONH porque esta cancion va ha arrasar en todas las listas con este pedazo de video que es la leche.Sigue asi JLO te lo mereces.

  46. asdfsdf January 25, 2011

    eh, @E,S,A

    creo que necesitas pensar en la situacion de JLO. ella estara por todas partes y es una jueza en american idol y aparece en anuncios de loreal….la gente no apreciara a jlo por su musica. no lo se, pero me parece que ella no tendra tanto exito

  47. GROW UP PLEASE!!!!!!!!!!!!!!!! January 25, 2011

    I CANNOT WAIT FOR THIS VID.

  48. VFB January 26, 2011

    Pit Bull cannot rap and JLO needs to give it up already!

  49. erika July 6, 2011

    Pitbull you look amazing

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