It’s been a tough few years for R&B trier Ray J. Incessantly cast in the shadow of his sister Brandy, the singer (who turns 30 next week) briefly found success with singles ‘One Wish’ and ‘Sexy Can I’ – only to fade out of public consciousness with his releases thereafter.

Back with a new label (SRC/Universal), and the platform of  VH1 reality show ‘A Family Business’, Ray today premiered the video for ‘Celebration’ – the first single to be lifted from his fifth studio album ‘Raydiation 2’.

Riddle me this. How, with a successful reality show and major label, does Ray J still find himself performing third-rate material, backed by a Blackberry-snapped video? I mean, really, a montage-based clip for your first single? No Ludacris, despite him featuring on the song? A mess.

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Randomness: Am I the only one finding the current season of ‘A Family Business’ dry like toast?