Theres a HUGE difference between promoting ur singles or albums, than having contests 2 c who can buy ur single da most!!!! Dont u think???
^^

You seem to know a whole lot about what rihanna is doing. HEll I'm a fan and I don't even know about any contest. Goes to show how much you all be checking up on her. Then claim that you don't like her. And to answer your question. NO i don't think there is a huge difference, people promote albums in many different ways, if a contest is what it takes then do it. If you were the owner of a store, you would come up with whatever campaign you can to move your product right? At least she's putting in the work to sell her product unlike some people who just put out something sit back and expect it to just fly off the shelves without doing anything to help it.