@MYSTERIOUS re: May 25, 2011 at 3:00 am --

"x,y,z I think the ratings were probably low because the heat and bulls were playing at exactly the same time on TNT. The heat and bulls game was the highest watched game ever on TV."

Yes, I hear what you're saying/following your logic, but is that the same demographic? Are NBA (Bulls/Heat) fans the very-same who would usually watch Beyonce, Justin Bieber, Britney Spears and Rihanna? I mean, those artists were the biggest names of that show, no? BTW, there was ONLY a 7% increase in viewership over the last Billboard Awards show.

Sidenote - And if the producers/casting directors of "Jumping The Broom" would have used Gabrielle Union (who IS into black men - DWade), as the female lead in a "BLACK-LOVE FILM", instead of that weak, simping Paula Patton (whose married to a white man and obviously does NOT lead a "black-love life..!!"), they'd have reached an entirely different demographic - BLACK MEN! Gabrielle Union would have brought Wade,Bron and Bosh to that movie's Red Carpet Premier, and that alone would've been enough to bring that entirely new demo to the theaters (Black Men); while NOT risking the primary intended demo!

It is, what it is: no one watched..!! And CBreezy's SNL appearance drew the same 3.0 (18-49), AND his DWTS appearance drew 19-Million viewers...

X,Y,"and Z" -- OUT..!!