Born This Way was leaked a week ahead of time. People didnt evenm have topay 99 cents to get it. AMAZON lowered the cost of the album. They are paying the difference to Gaga's label so that they don't lose any money. Amazon is losing money b/c they are trying to compete with itunes. Billboard doesnt count sales under 4 dollars if the record company lowers the price but interscope didnt, Amazon paid inter.. the money for the full price of the album.

Born This Way was already #1 on Amazons best seller list due to presales alone. The presale price was the full price of the album. I bought a copy off Amazon and itunes. Most of the people that bought the album at 99 cents would still have glady paid full price if they had to. Either way people wanted the album and they bought it. The Amazon deal didn't really effect album sales much anyway b/c people still would have bought it. Besides, it was only the standard edition that they sold for that price and many people bought the special edition. Haters gonna hate I guess.