Expanding her ever-growing brand, Beyonce has announced a new fragrance.
Full story and promo pics below…
Named ‘Pulse’, the scent follows the successful ‘Heat’, which the ‘Single Ladies’ star launched two years ago.
She recently spoke to Elle about the new line. Check out what she had to say:
ELLE: Your first fragrance, Heat, was a huge success. Did you feel any pressure following that up?
Beyonce: I didn’t. The success of Heat was amazing, but why not represent a different side of a woman? Pulse represents the woman I am on stage. When I think about excitement, it makes me think about my heart racing and a pulsating beat¬—it’s my stage persona. Heat represents my side, it’s very spicy and Southern. Heat Rush is more about the woman I am on my off time, when I’m on vacation.
Meh. More PR spiel.
I’m more excited to see that her ‘4’ LP is showing quite the pulse of its own. For, after a rocky start and a premature leak, buzz surrounding the LP looks to be, once again, on the up. A buzz which looks set to intensify; for Beyonce is reportedly shooting the video for latest single ‘Best You Never Had’ today.