She is one of the only artists who has been able to score high sales figures despite being in the era of ‘song leaks’ and illegal downloading.
Now, Lady GaGa has given her thoughts on what she feels is the real reason some artists struggle to shift commendable units.
Check out what she had to say below…
On artists who blame piracy for low sales figures, she says:
“I believe it is whole heartedly the obligation of the artist to create a wonderful album that speaks to that generation through the digital era and through the challenges that we’ve been put up against.”
Going onto reveal:
“People that blame things on piracy and blame things on music being stolen- this is just an excuse. It’s an excuse for artists not creating through all of that.”
Whilst many a fan of ‘insert name commercially unsuccesful artist here’ may be rattled by these comments, Ms. Germanotta does have a valid point.
For she herself is an artist who has faced continous ‘leaks’ and ‘illegal downloading’ yet is still one of the highest selling artists in the world despite debuting just three years ago.
Even embarking on two record breaking tours in the space of two years whilst some of her contemporaries continue to serve as opening acts even after countless albums and support from well meaning fans.
She is just one artist in a long list of performers which include Beyonce, Drake, Adele, Kanye West ,Nicki Minaj, Britney Spears and Chris Brown who have managed to chart with impressive figures even when faced with the tiresome issue of music piracy.
Whilst some fan bases also choose to blame lack of label support for the shortcomings of their favourite artists, it is worth remembering that there is ultimately nothing a label can do if these fans know an artist has an LP out but choose not to buy it.
Perhaps GaGa’s comments will inspire the marketing managers of struggling artists to find new and inventive ways to persuade music lovers to invest in their artists.
For it is becoming increasingly obvious that it is the artists who embrace their fans the most, are the ones that have the most to smile about when the sales figures roll in.
[polldaddy poll=5238913]