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New Video: Sugababes – ‘Freedom’

Published: Monday 8th Aug 2011 by Sam

It’s finally here! The Sugababes‘ latest line-up assert their ‘Freedom’ in the video for their first original offering for new label RCA (Sony Music).

Check out Amelle, Heidi, and Jade in action below…

Hmm. What needed to be a “ball out of the park” scenario, instead generates a fresh set of question marks surrounding this line-up. For, despite boasting slick and gloss in abundance, the video seems to build towards something, only to deliver varying degrees of ‘nothing’. Case, point, example, the Dub-Step breakdown. Much of the clip saw the ladies “smize” away in front of wind-machines and the like. Yet when it really mattered (the classic video “breakdown”), the whole shabang somewhat fizzled.

As such, new member Jade Ewen steals the show in yet another uneventful showing from the group collectively. Her leg-lift gave life!

Luckily for the ladies, though, the song is a winner. Whether this will be enough to negate the misgivings of its lacking (yet decent enough) video, will be interesting to see.

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Comments 36

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  1. eRok August 8, 2011

    the blonde chick looks old as f***

    and how does everything “give life”?

  2. L August 8, 2011

    omg this vid is terrible. For a song that has such a s*** entry this video is nothing but slomo facial shots in the club. What happened here?

  3. Bobby Bulgaria August 8, 2011

  4. lenor August 8, 2011

    videos nothing special but the song is HOT!!! Jades vocals are crazy! great addition to the group!

  5. ASAP (As Sincere As Possible) August 8, 2011

    GREAT VIDEO!It’s just their comeback, so of course there was no big budget or different sets.I wanted something epic, but I didn’t have that high expectations granted that they are just preparing their comeback after 2 chart disasters

  6. ASAP (As Sincere As Possible) August 8, 2011

    Back on topic, the video was great.The first Sugababes video that I’ve enjoyed in quite a while, since the ‘About You Now’ video.It made me like the song more and it did everything it needed to do (cementing their new image -so right and well executed and re-introducing the band).Great stuff!

  7. ASAP (As Sincere As Possible) August 8, 2011

    Oh and btw the Sugababes were never agile dancers and they hardly ever dance, so I didn’t expect a dance breakdown (please don’t call this dubstep because it’s not, by any means!)

    STILL A GREAT VIDEO!!!And the song is amazing too!

  8. stefan August 8, 2011

    oh guys im so happy!
    the video IS,i admit,a bit boring cause its the same place,the same lighting,no dancing,everything is in slow motion,but as a sugababes fan i love it 😀
    the song is a complete hit,and im so happy !
    LET’S MAKE SUGABABES RISE ON TOP AGAIN!

  9. tombraider August 8, 2011

    love it!
    amelle <3

  10. AJ August 8, 2011

    I love the quality of this clip! Jade’s leg lift did slay, then again she slays just about everything.

  11. YOOSONDALOOSE August 8, 2011

    I lov e this song, and the Sugababes, they rock.
    But thisn video is absolute s***!

  12. delroy August 8, 2011

    Not happy about this comback, i have been a fan of there stuff since the babes first started with the originals, what i liked was the fact that they had a sound that changed and a sound that wasn’t the same as everything that was out. Now that the originals have gone it seems like they are playing it safe which is a shame and a turn off, i don’t like the song it’s boring and so is the video.

  13. MaZ August 8, 2011

    Me like it!!! Even If I still miss Keisha Buchanan.

    Jade is the star of the group, her voice and beauty shines through.

    I personally think that this group won’t last cause of Jade’s charisma.

  14. Dev August 8, 2011

    Epic bore! Girl on girl action…. bore.

    I was like a cheaper version of the freak like me video

    What was the concept?

  15. SkyWeezy August 8, 2011

    This is the worst video I have seen in a loooooong time. It’s just nothing but a 3 and a half minutes of slow motion posings and close up grinding shots. For a dance track, this video had absolutely NO energy. Smh.

  16. likica August 8, 2011

    what are u guys talking about??
    the song is great,the vid so so,but its a great comeback single 🙂
    love sugas!

  17. ASAP (As Sincere As Possible) August 8, 2011

    For the next video, I would like some individuality.For the ‘In The Middle’ video every girl had her room and element (Mutya on the pole in the green room, Heidi on the chair -epic- in the red room and Keisha…well…I don’t remember).It’s a great marketing policy to have the camera angle and the scene changing every second, but I would like each member to get some individual shine

  18. RosaRubbel August 8, 2011

    I’m not a fan of Sugababes, but this song is banging!

  19. Bey on TOp LsM August 8, 2011

    I looove heidi only reason I’m still supporting them

  20. Kweli69j August 8, 2011

    I dunno who these tramps are but they’re not the Sugababes, s*** song s*** video #nuffsaid

  21. aryehgizbar August 8, 2011

    at first I thought there was a problem with my screen that the video looks choppy, but as it turns out it’s part of the effects. it’s lacking a bit of oomph but I do love the song, I think it’s great, I can’t wait for the album release!

  22. O_O August 8, 2011

    How the tables turn. Amelle became the standout hot chick when she joined and that s*** went straight to her head now Jade dun stole her entire life from under her. Wat a shame!

    I see Jade taking off a solo star and leaving the crustations behind.

  23. SerferTJ August 8, 2011

    These lame h***…… >_>

    *Goes back to listening to Girlicious*

  24. nice_gurl August 9, 2011

    The song is good, but the video is so boring. I started to think about what I’m going to do tomorrow. A good video never lets my attention go off the video.

  25. likica August 9, 2011

    the song is really good!
    like really GOOD!

  26. Ellie August 9, 2011

    I love the sugababes, the sugababes are the best pop group and I love them I’m obsessed with them. Freedom’s gotta gon to number one in the charts now.

  27. Martyn August 9, 2011

    Oh hai. We’re gonna try and copy the Freak Like Me video but fail massively because none of us are capable of being edgy. Instead we just look at the camera sluttily and almost kiss each other. Oh and Heidi… you’re only allowed 2 seconds of footage because you look old and haggard. K THANKS.

  28. sugafan August 9, 2011

    @Martyn shut up,its great!

  29. antertain August 9, 2011

    Why is the camera all up on Heidi when Jade’s is doing her hot ass vocals after the breakdown section ?

    I guess the sort of went the s*** sexual freedom type thing but could gave abit more.
    Cool track though

  30. jaz August 10, 2011

    i don’t care for the video but the song however is a hit!

  31. P3X August 16, 2011

    Very like the “Freak like me” video but not as exciting and leads to no where. I do like the song though. Its a grower and I hope it gets some decent airplay to chart well. Heidi looks great still and her voice over the chorus part keeps that old sugababe sound evident. Jade’s got a lot more vocals to showcase I bet. I like this line up and wish them all the best with the new project..

  32. JIM August 17, 2011

    From Original and un-manufactured to manufactured Euro trash.

    Compare this to leaked Kisha Bucahanan’s material and you can see why they should never have continued as the Sugababes. She was obviously the song writer.

  33. kat August 19, 2011

    crap song what are they doing back they should have split up when keisha left.haye the hid they are trying there very best just to fit in now.sorry girls nothing is working.

  34. Rock khan August 20, 2011

    I kiss you duo you lick me, lick you All Time Enjoying seeing you who’s waiting to meet you At Photo in web cam. You R a Beautiful Girl for me Your Face? Show your s*** maid opens you’re had.
    Culls ayes then lessen your main P***… P***… P*** Don Mind, open fully Ashier hives to friendship Your Main P***.

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