As earlier reported, R&B diva Kelly Rowland recently scored a lucrative endorsement deal to serve as the face of Sean John’s new ‘Empress’ fragrance.

Having already begun plugging the scent in interviews, the 30 year old joined Sean John CEO Diddy last night to officially launch it at Macy‘s in Lakewood, California.

Donning a fierce pair of heels and a little black dress, Ms. Kelly looked every bit the superstar she’s blossoming into.

Peep more pics below, including snaps of the singer meeting fans and signing copies of her ‘Here I Am’ LP.

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