I'm tired of people using the word "gimmick". If she is, so what? She's an artist and entertainer. It's apart of the entertainment world. You can't be an entertainer without some sort of gimmicky act. I rly don't think gaga is a gimmick. That's an overstatement. She just likes to express herself in different ways. But I agree. This photoshoot looks a hot mess. Ew.