New hair colour? Check. Beyonce on break? Check. 100 singles from current LP? Check.
It could only mean one thing: a new Rihanna campaign on the horizon!
And after confirming that she’s microwaving a new batch of fast-food hits (to serve up before the year’s end), it seems the model is gearing up to give fans a taste much sooner than expected.
Full story below…
For, according to MTV Pop Line, Fenty is set to premiere her new single this Friday – on stage during her headlining set at Rock In Rio. It is believed the song is produced by Calvin Harris.
Ok, we get it. She can’t sit down or she’ll be forgotten. We get it. But premiering a Rihanna launch single live?! Def Jam may want to re-think that one.
I mean, having spent many years and dollars establishing her as a radio act (and little else), that’s perhaps the best arena to unleash her latest creation. How else will the production bells and whistles used to hide her lack of talent do just that…hide her lack of talent?
Still, perhaps the relative success of ‘LOUD’ has her and her team feeling brave this go round. Indeed, even yours truly is eager to see how they build on it. Will this be the project that finally establishes RiRi as more than a successful punchline? Or will she continue to rely on her usual array of gimmicky tricks to stay relevant? Time will tell…