Pop force Jessie J looks all flavours of fierce in this new promo shot for Pretty Polly tights. The leggy ‘Price Tag’ singer was chosen by the firm to front their new Statement line.

Speaking on J’s enlistment, Polly’s brand director David Hinchcliffe said: “She’s got awesome style, but her attitude as well as her persona make a terrific choice for our collection”.

The 23 year old’s foray into fashion is occurs as she intensifies her charitable efforts. Indeed, J this week helped launch Capital FM’s Help a Capital Child Appeal – which serves to help teenagers battling cancer.

Kudos to Jessie for continuing to build a brand that is both edgy and educating. More power to her.

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