Stateside, it’s widely believed that NBC’s ‘The Voice’ has somewhat pulled the rug from the unsuspecting feet of Simon Cowell’s ‘X Factor’.
Hoping to replicate such success here in the UK, the BBC (who are producing the show’s British incarnation) have announced their first ‘coach’ – Pop belter Jessie J!
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The signing of ‘Price Tag’ singer is no doubt a a major coup and power move by the BBC, who will be looking – very early on – to differentiate their show from Cowell’s; the latter of which has quite the strangle-hold this side of the pond.
Yet, with ‘Voice’s’ strong emphasis on vocal ability, and less of the pantomime its rival is so famed for, enlisting the 23 year old sends quite the clear message. Particularly given the names initially linked to the position – vocal jokes Cheryl Cole, Danni Minogue, among others.
The Voice UK launches early next year on BBC1.
