Pop potentate Madonna moves to join the long list of divas daring to foray into fragrance.  Joining Madge’s ‘Material Girl’ fashion line, this collection, ‘Truth or Dare’, borrows its title from Madge’s famed 1991 tour documentary that (at the time of its release) was the biggest of its kind and still ranks in the top ten most successful documentaries of all time.  If its fragrant followup will follow in such steps has yet to be seen.  But what can be seen is the ‘Ray Of Light’ songstress beaming in the new ad making its rounds in print and web.

The ad’s reveal comes shortly after news that despite nabbing a nomination at the 2012 Golden Globes for her song ‘Masterpiece’ (featured on we directorial effort ‘W.E.’), the song did not qualify for nomination at the Academy Awards.  Another music monarch, however, may walk away with the gold – Mary J. Blige.

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