I must admit the hook is catchy as hell BUT is this really strong enough to be a single.

Rihanna has done great and established herself as pop artist, but this song seems lazy to me.
If people are buying this as a single then you basically endorsing RiRi to continue that route.

WFL didn't grab me until the (very good) video came out.

I like her fun side, her attitude, her looks and a few (very few) of her songs.
I just think she can come ALOT harder than this.

She is clearly tired as she states in many a interview so Def Jam, let her have at least 1year off and then let her burst back with some freshness.