Ah you just have 2 mention RIHANNA in an article about CIARA's failure don't you? Anyway what is good about music industry is that you have to have a single piece of sufficient talent and personality,take for instance rihanna is not a highly credited songwriter,and virtually she does not produce any of her material,now let's not argue about ''co-producing'',basically I'm saying all rihanna does is sing,the rest is done by her and her creative team,which is constantly changing,what I'm saying is that unless constant success is being achieved,it does not help to work with the same producers,writers........,the fact that she is not commercially successful should raise questions about what she's doing wrong,she is a full package,but is the craft good enough maybe yes but it's certainly not appealing much to the public,if you work with producer A and you don't achieve success,and it happens again then you need to move on 2 sum 1 else,it's clear the concept that her go to producer/songwriter the-dream has for her is not paying of,he's good,in fact he's great,but for her he's not,she must keep it ''C'' but work with other people and try new things for a change! EVOLUTION