With Christmas but a few days away, Rihanna unwraps the video for her latest single ‘You Da One’.

What are you waiting for? Peep the model in Melina directed clip below…

Like that wooly sweater your aunt gives you every Christmas, Ms. Fenty stays serving more of the same.

Same poses, same energy, and that same dusty whine.

Still, as the saying goes, “if it ain’t broke, why fix it?” Rihanna has cultivated a career out of mediocrity; mediocrity which the masses seem to have bought into – singles, not albums, that is. Minimal effort for maximum gain. Welcome to 2011.

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