@jay1 well, she is a brand that a lot of money has been invested into that has stalled in the marketplace. This is essentially a 'relaunch' of Beyonce in hopes that Mother Beyonce will get the cash flowing again. She will be EVERYWHERE trust and believe as they need cash. I know this is very hard for some that don't understand the industry, the actual profit margins on CD sales, the huge expenditures and Beyonce has been even more costly due to all the settlements. They are also trying to keep Kelly halfway relevant so if things realllly get bad, they can pump the DC brand some more. This is what happens when you take all the cash advances and fail to meet projections. Downsize or fight like hell to keep that cash flowing. Beyonce's ego won't let her allow the public to know the truth (the perfect type to be a pawn) and will do ANYTHING to maintain her 'brand' although it has declined, let's see if this brings it back. The industry just wants to try to get as much as they can, recoup their investment, before Beyonce is really DONE.