Little cross promo or something. She has a movie that she's starring in thats going to get a lot of press. He needs to elevate his status so people attach his music to his face. Shes a nice girl so he will automatically be part of the cute, pleasant couple. This is something that Hollywood has been doing for YEARS , maybe they are legit but you can't tell me this relationship wasn't thought up by somebodys publicist . It make sense, same age, boths careers are attempting to gear up for big things, its a perfect match.