Rita Ora has a decent voice but she has NO sex appeal and the "it" factor just doesnt seem to be there. Not saying she needs to strip next week but they need to tone down that London street grunge gear she's wearing. Regardless of what you think of her singing, Rihanna is pretty...males and females alike want to look at her. She's interesting and you wonder what kinda shit she's gonna do next......THAT is money in the current climate of the music industry. The end.