Her doing reality TV has hurt her brand greatly. Her personality did not shine well and for that it makes it hard for people like me to enjoy her music. Also, this song seems forced. i like the electronic pop movement but only for singers who effortlessly flow with it. Just b/c it's a trend right now does not mean every singer should produce this type of music. love Toni but I think trying to be main stream again is not the moves. Go to your roots and enjoy your loyal fan base.