Congratulations are most certainly in order for Alexandra Burke.
For, in what can only prove her worth as a commercial act, her latest single ‘Elephant‘ has debuted at #3 on the UK singles chart, and #1 in the country’s dance chart.
More below…
The lesson to be learned here is this:
In the face of adversity, nothing beats the power of a loyal fan base and in tact team.
This, as we can we all see, is the case with ‘Elephant‘.
For, in what we hope is lesson to many of Pop’s lessors, embracing and engaging with your fans is the best way to get the most out of them.
While this isn’t always the case- see Britney Spears– it is the reason Alex has scored a Top 3 single despite the ‘political hoo has’ that once threatened to plague her project.
So, with single #2 on its way, here’s to her continued success and an album which will leave her naysayers dazed, dumbfounded and confused.
Elsewhere on the chart, Nicki Minaj’s ‘Starships‘ is this week’s #2, extending her lead as the highest charting Female Rapper in UK history.