@LAX re: April 23, 2012 at 6:43 am --

My God, 'LAX' you're not screaming atop your lungs (typing in all upper-case). I'm happy, my life is now complete!

But where are your friends: 'Mari' and 'GG'. I have more "emotional" bad news regarding "Battleship". And as 'GG' said, they'e not much into reading, so I'll just edit and post, K?

Here goes:

from deadline: "The studio claims the cost was $209M while outside sources say $250M." – http://www.deadline.com/?s=Battleship

from deadline: Additional $50-Million added to "Battleship" promotion budget – deadline(dotcom)/2012/03/toldja-universal-rounds-up-promotional-partners-for-battleship/

from the-numbers.com: "The average P&A budget for a major studio release was $34.5 million the last time the MPAA reported the figure in 2006 (spends are generally believed to have risen since then)" – thenumbers(dotcom)/glossary.php

..And, I should add, "Battleship" is no "ordinary" major studio release. It's a "big tent pole blockbuster", so that old(from 2006), $34.5-Million is very, very, very lowball! That said, let's STILL use it to as our "total P/A cost"…

1.) $250-Million production budget. (from deadline, see my link)
2.) $50-Million just-added-to-promotion. (from deadline, see my link)
3.) $34.5-Million, though old (from 2006), and for an "average" movie, p/a – not a "big-tent-pole blockbuster" like "Battleship" is; never-the-less. (from the-numbers.com)

Total = $334.5-Million. Now, mind you, this does NOT include distribution fees, overhead, interest, profit participation, and residuals. So, that said, using Kagan SNL's Metric of 1.4 X known costs = 1.4 X 334.5-Million = $468.3-Million must be earned in order for "Battleship" NOT to be considered a "failure"!

So referencing deadline and boxoffice, the foreign returns are projected to be $300-Million, and the U.S. returns at $125-Million = $425-Million. $468.3 – $425 = $43.3-Million in-the-red!

As I'd said, this "BIBLICAL", $450-Million disaster-at-sea (using "John Carter final-cost numbers"), is one failure the "Rihanna Navy", will not wriggle, slighter, deflect, nor scapegoat y'all way outta. This..epic Titanic-like disaster is one that Rihanna will herself own, and will literally be the "very face of".

X,Y,"and Z" — OUT..!!