@Truegirl re: April 23rd, 2:41 pm --

"the movie is a big hit"

As much as you'd like it to be... As much as you'd hope and wish upon the brightest, highest star.. As much as you'd like dreams to come true.. As much as you'd like to think there's a 'pot of gold' at the end of every rainbow..

Here's the ice-cold "hand of reality" that slaps you back into consciousness:

As it stands, "according to sources," over at deadline, "the current budget for "Battleship" now stands at $250-Million." And again referencing deadline: $50-Million was JUST added to the film's promotion budget.

"Battleship", as was/is "John Carter" are known as "tent-pole" movies: movie studios "gamble all" on them being winners. 'John Carter' was made for $200-Million, but the P/A budget drove the "final-get-to-theater" cost to $350-Million. (http://mediadecoder.blogs.nytimes.com/2012/03/19/200-million-write-down-for-john-carter-disney-says/?partner=yahoofinance)

..Both "Battleship" and "John Carter" have much in common. Both are now being seen in some 50 countries. It's not unreasonable to conclude that they both will have, without the addition of that aforementioned $50-Million in "Battleship" promotion budget, the approximate P/A budget: $150-Million (again: not counting the $50-Million added to the "Battleship" promotion budget).

..But let's say that the distributors got the movie for almost free. Let's use the P/A for an "ordinary" run-of-the-mill film: $34.5-Million (from the-numbers.com), and I might add, this is old, 2006, info.

..So $250-M + $50-M + $34.5-M = $334.5-Million. 1.4 X 'known costs' = "NOT FAIL NUMBER".

..That said 1.4 X $334.5-M = $468.3-Million that "Battleship" has to return in order for it NOT TO FAIL..!!

Deadline projects 'B'ship' to return $300-M overseas, and $125-M U.S. = $425-M.

*drumroll..* $468.3-Million >> $425-Million..!! And the U.S. returns are..optimistic given the now growing storm of bad reviews and bad "Battleship-is-a-transformers-rip-off" talk now circling the blogosphere.

..Go back to sleep, 'Truegirl'. Dream about magical 'far-away places", where you kiss frogs and they turn into your prince charming. You see, "reality" is a hard, brutal, unforgiving, sobering place..

X,Y,"and Z" -- OUT..!!