Like I said many times. Rita is cute but she doesn't have an IT factor. AT ALL!!!
Knowing Jay, he'll try his best to force her on the consumers. But she's very boring to me. Even when Rihanna, Beyonce and Gaga weren't as glamorous as they are today they were stars! you could just tell.

Beyonce in her DC days, Rihanna when I met her for the first time when she was 15 and Gaga before she got dropped from DefJam, I met her when she was 15 as well.
You could just see their spark.
I don't see Rita's. All of her success will probably be paid for which Rocnation is infamous for. A very smart, humble and talented girl but she's very plain Jane to me. Even with all of hot outfits...she still boring.
But I might be wrong. Congrats to her success so far though.