She came back because she is a brand–and that brand has got to promote, period.

thatgrapejuice speaks my language i thought about that yesterday im glad that she is back in twitter but if she would have not been on twitter her album wouldnt do great so her managers and everyone told her to get on twitter again and make that money Lol

beyonce doesnt even have to be there to promote herself she knows within 2 days that she,s gonna be number 1 but we all know that beyonce isnt about the internet