Like i've been saying from the beginning, Rita's ability to actually sing will separate her and stop the comparison. Let the girl be great and Rihanna fans stop being so petty and insecure. Just like how RIhanna got the Beyonce comparison earlier on, Rita is getting them too. Eventually she will find her niche and separate herself.

I personally feel the world can be hers, she has the voice to do multiple genres (pop, soul, and r and b), she has the look, style, and personality. The label just need to nurture her and make her ascend organic, which it has been with HOT RIGHT NOW popping off.