It’s finally here!

Roc star Rita Ora today serves up the release of the video for her new UK single ‘R.I.P’.

Check out the Jay-Z‘s new protegee (and Rihanna‘s touted replacement) in action with fellow Brit Tinie Tempah below…

And, that, folks, is how you blaze out of the gate with (essentially) your first release.

Edgy, cinematic, and dripping all sorts of “swaggu”, the clip does a stellar job of “selling” Rita on a world stage. For, while the song boasts an air of gritty “British” (as intended), it was indeed penned by Drake. Hence has a certain flavour of “universal” which could easily lend itself to other markets; a potential the track’s solid video can only help.

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