Categories: Feature Article

The Music Video: Is Creativity In Decline?

Published: Sunday 27th May 2012 by David

For one reason or another, music videos- or at least their impact on Pop culture- just aren’t the same.

Perhaps down to the scarcity of cash in the industry, it’s fair to say that the music video has felt the full force of the business’ switch from shifting albums to selling singles.

Economically it makes sense with most of today’s act hardly bringing in enough to warrant budgets the likes of Michael Janet were afforded, but can you really put a price on creativity?

Are lack of finances to blame for videos which- quite frankly- are as generic as the singles they are in aid of?

How many of these will stand the test of time?

Peep a few memorable videos and weigh in after the jump…

ADVERTISEMENT

So what do you think?

Is creativity in decline? And if so, why?

Recent Posts

New Video: Eric Bellinger – ‘Drop’ (featuring Sevyn Streeter)

'Drop,' a fan favorite from Eric Bellinger's March-released double album 'The Rebirth 3: The Party & the Bedroom,' has been given…

21 mins ago

New Song: Black Eyed Peas, El Alfa, & Becky G – ‘Tonight’ [From the ‘Bad Boys: Ride or Die’ Soundtrack]

After scoring critical acclaim with El Alfa for the tunes 'No Manana' (2020) and 'Simply the Best' (2022), Black Eyed…

30 mins ago

New Video: Coi Leray – ‘Lemon Cars’

Following the warm reception of her latest single, 'Can't Come Back,' and its Janet Jackson-inspired music video, Coi Leray continues…

45 mins ago

New Video: Ice Spice – ‘Gimmie A Light’

Ice Spice aims to blaze with her new single 'Gimmie A Light' and she's igniting the track the more with…

8 hours ago

Tems Announces the ‘Born In The Wild Tour’ / Reveals Global Dates

Tems is taking her debut album 'Born In The Wild' on the road. Having revealed a June 7 release date…

9 hours ago

New Video: Ayra Starr – ‘Bad Vibes (ft. Seyi Vibez)’

Ayra Starr is wasting no time lighting a match under her new single 'Bad Vibes.' For, the Afro-Pop princess has…

9 hours ago