Rita Ora.

It’s a name that’s been perched on the lips of many as of late. Indeed, the budding Roc Nation diva has seen her buzz reach fever-pitch – globally.

And yet it begs the question -why? Is the vocals? is the fashion? Are folk simply bored of the usual suspects (see: Rihanna and co)?

It’s a question That Grape Juice put to Ora herself last month, and one we weigh-in on in latest episode of The Business.

Hit ‘PLAY’, be sure to “thumbs up” the vid and let us know what you think below!

Your thoughts?

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