@,,,,,,"XYZ"
(sidenote..) ‘Battleship’ update:

Since ‘Avengers’ was released, it has cut the World Wide Box Office returns for ‘Battleship’ in half (note the sharp decline in averages BEFORE April 15 and after):

April 6-8 – $55-M
April 13-15 $60-M
April 20-22 $23-M
April 27-29 $11-M
May 4-6 – $7.5-M
May 11-13 – $7.5-M

..For a $215-Million total. And now, ‘Battleship’ is running third to..(I still can’t/wouldn’t ever have guessed, nor believed, it..) ‘Dark Shadows’.

..But..

1.) ‘Battleship’ according to deadline.com, then referencing their film-industry insider sources, had a “production cost/budget” of $250-Million.

2.) An ADDITIONAL $50-Million was then added to the ALREADY EXISTING ‘Battleship’ promotional budget.

3.) And just what was that “ALREADY EXISTING” ‘promotional budget’?! For certain, a film that cost $250-Million won’t get a $50-Million budget – NO! Another recent, and equally as expensive film, ‘John Carter’ had a promotion budget of $100-M (some had it up to $150-Million). So what’s the final “get-to-theater” costs for ‘Battleship’? And just how much has it (to date) earned?

Well, to date, it’s earned the said $215-Million. And it’s current total cost is $250M+$50M+$100M = $400-Million. Personally, I think it’s $450-Milion. But, to be generous we’ll use the conservative “$400-M” figure. So now, since it seems as though the WW returns are slowing, and dramatically. ‘Battleship’ will have to NOW depend on U.S. domestic returns for that chanced lifeline. But therein lying in wait, is a Kraken-like creature:

“There’s only so much money to go around, so there are going to be movies that miss the mark this Summer. Battleship (May 18) has started turning the corner from cynical cash grab to actually look like an entertaining Summer movie, but being sandwiched between The Avengers and MIB 3 pretty much guarantees this winds up being the lowest-grossing of May’s alien invasion movies.”
(boxofficemojo(dotcom)/news/?id=3434&p=.htm)

That (low-ball/very conservative/extremely generous) $400-Million is NOT the pass/fail threshold that ‘Battleship’ must cross – NO! The distant, ‘Bermuda-Triangle-hidden’ pass/fail threshold is 1.4 X ‘known costs’ = 1.4 X $400M = $560-Million. That’s OVER 1/2 BILLION DOLLARS that Battleship has to return NOT to fail. So far, it’s done, the said, $345-Million.

..That’s $345-Million from a market place that now sees the likes of record-setting “Avengers”, bad reviews, and worse yet word-of-mouth regarding ‘Battleship’…

Long-story short: Rihanna WILLl be THE FACE of a $400/450-Million disaster-at-sea.

“BATTLESHIP DOWN.. Rum, pa, pa, pum, rum, pa, pa pum, rum, pa, pum..”

X,Y,”and Z” — OUT..!!
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AND EVEN AFTER ALL OF THE "bATTLESHIP" FLOPPPIN ALL OVER THE PLACE AND HAS GONE DOWN AT SEA,,,,,NOW TELL ME WHAT OR WE TO DO, LET US KNOW WHAT WE OR SUPPOSED TO DO SINCE WE HAVE GONE DOWN WITH "BATTLESHIP" AND ONLY YOU AND RIHANNA'S MANY HATERS OR LEFT BEHIND TO DEAL......