I have never been A Beiber fan, but I must give props to him and his team. If you pay attention, he's doing exactly what Nicki is doing with Pop...just with R&B. He entered the scene as a Pop artist, but he's experimenting with these R&B elements while morphing his Pop sound into something else.

He's definitely trying hard to cater to more than one demographic. This formula can't be done by everyone, but like Nicki, he has the ability for major crossover appeal (considering he was a huge sensation to begin with).

The only thing I'm scared of is this "Bad Boy" image he's starting to build. Right now, it's....[rolls eyes]....cute. But hanging with Floyd Maywether, Chris Brown, and Usher could turn him into something he shouldn't be.

Justin Bieber's "All Around the World"

Effort: B
Creativity: D+
Execution: A