No shade but if she is trying to be the next... Britney Spears for the UK (maybe?) then she is on her way. Now, before you Brit stans take my neck, I know that Brit was that bit*h back in the day when it came to performing, but we all have to start somewhere. And maybe this is what it could be for Cheryl. I am not particularly impressed by Cole's voice but it's radio and pop friendly (as was Britney's).

Also, perhaps Cole's priorities changed. Maybe when she first started as a singer she really wanted to be a singer/songwriter or what have you. However when she realized her earning potential in other markets (i.e.: beauty, fashion, etc.) her choices changed? Cole is a very pretty girl. She is usually well styled. She looks great on mag covers. She is building a strong brand for herself. She is doing her job. Perhaps that is what she is being paid to do. If someone were to give me a bag of fabulous weave, great makeup and outfits, endorsement deals, hosting opportunities, and the means to take care of my family, I would gladly mime/live mic/lip sync and dance behind a mic as opposed to my call centre job. Lol.