In reply to kelly.

Up until a few months ago Rita Ora was not getting any promo. She had no music videos, no single releases, no photoshoots, no magazine covers, and no interviews so how much money could have really been spent during that time where everything was basically up in limbo? I'm sure it wasn't much. And yeah you're right about #1's being important in the music industry but what's the point if you have a bunch of number #1 singles yet you can't translate tthose single sales into album sales? A lot of artists with #1 singles can't seem to do that, so in my opinion I see nothing wrong with her trying to make sure she has everything together.