Good things come to those who wait.
And “wait” Brandy fans have for the hotly anticipated video for her comeback single ‘Put It Down’.
After serving up a titillating teaser, the Vocal Bible has finally announced when the masses can expect the Hype Williams helmed visual.
The Lipton awaits after the jump…
Writing on her official Tumblr tonight, the 32 year old confirmed that the Chris Brown assisted clip will receive its world premiere next Tuesday (August 14th) on BET’s 106 & Park – which she’ll be co-hosting on that day. Its VEVO debut will follow moments after, while Entertainment Tonight‘s ‘The Insider’ will air an exclusive behind the scenes look at the video later that night.
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Granted the clip was due at least 3 months ago, it’s awesome to see things coming together so amazingly now. Having done “this” for the last five years, we’ve seen many projects come and go, with the key component to those that are successful being the all-important “setup”. Hence, with the song finally taking off (in a big way) on Urban radio, what better time than the present to roll out its video for maximum impact? What’s more, it’s clear -judging by the “attack all bases” activation for the visual – that Ms. Norwood’s team are not playing. At all.
Needless to say, we can’t wait to see B-Rocka ‘Put It Down’ in a major way next Tuesday. In the meanwhile, we’ll hit (re)play on that teaser one more time…