With a new LP on the way and the genius that was ‘Born This Way’ behind her, it seems Lady GaGa is the middle of a major branding overhaul.

For, as any of her die hard fans will have noticed, the starlet seems to be softening her public image in time for what many believe will be an upbeat new album.

Not sure what we mean?

Well, peep the romantic snap of the Grammy winning star in the arms of close friend Taylor Kinney above.

Surfacing online some hours ago, the pic sees the talented pair enjoying an intimate moment- a rarity, considering GaGa’s oft guarded stance on her personal life.

Your thoughts?