Well obviously ARTPOP has to be non-dark.... she has to constantly re-invent her image in order to stay on top! Gaga can not bring dark albums like TFM and BTW in a row.... it has to be evenly distributed or she might lose it.... maybe the album after ARTPOP will have a different theme! If you hate lady gaga or like her you must admit she knows exactly how to re-invent her image!