MIDNIGHT HEAT

Brand: Beyoncé
Released: August 2012
Family:Fruity Floral

In 2012, Beyonce launches the latest, more sensual than the previous ones Midnight Heat. Midnight Heat exudes passion in the air and embodies excitement of hot summer nights.

It opens with rich fruity flavors of plum from Armenia and star fruit. Orchid, black tulips and purple peony form the heart that gradually turns into the oriental base of warm amber, sandalwood and patchouli.

The fragrance is available as 15, 30, 50 and 100 ml Eau de Parfum. The nose behind this fragrance is Olivier Gillotin.

PULSE SUMMER EDITION

Brand:Beyoncé
Released: January 2012
Family: Fruity Floral

Beyonce launches a new version of the original fragrance Pulse intended for summer – Pulse Summer Edition. The scent is described as fresh, playful, optimistic and upbeat summer time compliment to the original.

“Life is a flirt. Love is a game. The sky is your limit. Beyoncé Pulse Summer Edition gives you a burst of the inexplicable energy you feel during the Summer. It will leave you feeling great, ready to conquer anything, as if nothing and no one could ever resist you.” (beyonceparfums.com)

Its composition is floral – fruity with fresh sparkling top notes and creamy base. The top notes include icy mandarin, pear and pink pepper. The heart is exotic and floral, featuring ginger orchid, jasmine and orange blossom. The creamy base is composed of sapphire woods, musk and benzoin.

The fragrance is available as 50 and 100 ml Eau de Parfum. Pulse Summer Edition was launched in 2012.

PULSE

Brand: Beyoncé
Released: September 2011
Family:Floral

Beyonce, in cooperation with the company Coty, presents her new fragrance Pulse in September 2011. Pulse is a citrus – floral – gourmand fragrance, dedicated to the favorite flower of the singer – orchid. This energetic composition portrays the excitement that she feels on stage.

The fragrance opens with sparkling top notes of pear blossom, frozen bergamot and accord of Blue Curacao liqueur. The heart features Bluebird orchid, for the first time used in a fragrance. There are also notes of delicate peony and intensive midnight blooming jasmine. The base is warm, sensual and irresistible, made with Madagascar vanilla, musk and precious woods.

The modern faceted bottle is designed to look like it’s upside down, while its blue colors evokes the fragrance inside. The nose behind this fragrance is Bruno Jovanovic.

HEAT RUSH

Brand: Beyoncé
Released: February 2011
Family: Fruity Floral

Heat Rush is another edition to be created in collaboration with Coty Beauty. Perfumer who worked on the new fragrance is Honorine Blanc of Firmenich. The new version of Heat is envisaged to be the perfect companion to Heat, since Heat is ideal for night while Heat Rush will be great for daily walks and meetings. The focus does not lie on sexy notes but on elegance this time. Beyonce herself pays a lot of attention on creation of her perfumes and approaches them like writing a song. She hopes that women of all generations will find themselves in aromas of this fragrance, since it is young, fresh and less-serious scent.

Opening notes of Heat Rush start the composition with passion fruit sorbet, blood orange and Brazilian cherry. Its heart blooms with yellow tiger orchid, mango blossom and orange hibiscus, while a warm base closes with teak wood, honey amber and Rio sunset musk.

The fragrance is poured in an orange, glass flacon shaped as the original edition. Heat Rush hits the shelves in various sizes, as 15, 30, 50 and 100 ml. Its accompanying collection includes shimmering body cream and shower gel. Heat Rushwas launched in 2010.

HEAT ULTIMATE ELIXIR

Brand: Beyoncé
Released: September 2010
Family: Floral Oriental

Heat Ultimate Elixir by Beyonce is a Oriental Vanilla fragrance for women. This is a new fragrance. Heat Ultimate Elixir was launched in 2010. The fragrance features tonka bean, amber, vanilla, osmanthus, red vanill-orchid and cedar.

HEAT

Brand: Beyoncé
Released: February 2, 2010
Family:Oriental

Heat is the first fragrance by Beyonce. Name of the fragrance was inspired by Beyonce’s tour and performances. Colour of flacon and liquid was chosen after Beyonce’s favourite colour – red, with a wish to look like fire with antique details.

Beyonce’s temperament was depicted through the whole concept of the fragrance, from name and design to composition created in cooperation with perfumers of the house of Givaudan – Claude Dir and Olivier Gillotin. Top notes of Heat are decorated with red vanilla-orchid, magnolia, neroli and peach. A passionate heart offers honeysuckle, almond and musky cream, while a base finishes with sequoia wood, tonka and amber.

Even though Beyonce is advertising face of perfumes Diamonds Armani and True Star Tommy Hilfiger, she says that her first fragrance, Heat, represents herself. Her wish is that her first fragrance stands for everything that makes her and that she is content with the final product, without worrying about deadlines of work on the perfume. “This is my first fragrance and I want to be sure that I will love it forever! ” – stated Beyonce for wwd.

Fragrance Heat was created in an antique glass flacon, just like Beyonce wanted. She coloured it in red nuances which remind of flames transforming into burning orange. Fiery and sexy, just like her, the flacon is decorated with a discrete gold detail on neck of the flacon with engraved name of the fragrance. Assortment of Heat perfume includes 30, 50 and 100ml EDT, along with a 200 ml golden lotion.

Advertising campaign was made by photographer Michael Thompson, while video commercial was directed by Jake Nava.

DIAMONDS INTENSE

Brand: Giorgio Armani
Released: 2008
Family:Floral Oriental

Emporio Armani Diamonds Intense is an irresistible edition of a gourmet fruity-floral blend, which harmonizes a symbol of femininity with rose aromas mixed with fruity accords. This combination attracts and seduces leaving an amazing fragrant trail. The perfume has been on the market since September 2008 and is available as 50 and 100 ml EDP. Both editions of Diamonds are advertised by Beyonce Knowles.

TRUE STAR GOLD

Brand: Tommy Hilfiger
Released: 2005
Family: Fruity Floral
True Star Gold was launched in 2005. The nose behind this fragrance is Christophe Laudamiel. Top notes are red currant, kiwi, citruses and melon; middle notes are lily, lemon blossom and pumpkin; base notes are juniper, raspberry, white honey, milk and pink tulip.

TRUE STAR

Brand: Tommy Hilfiger
Released: 2004
Family:Floral

True Star is a perfume dedicated to the true star, passionate and famous Beyonce Knowles. She herself says that composition of this fragrance is very sexy and realistic.It is made to highlight her charm, beauty and energy.The fragrance is aquatic fresh and fruity sweet, including notes of melon, aldehydes, citruses, honeysuckle and sensual musk. The nose behind the scent is Raymond Matts.It was launched in 2004. The perfume is available in the bottles of 30, 50 and 100 ml.