True talent.

Adele doesn't have to resort to plastering nude pictures of herself on the internet, stripper club pics uploaded to instragram, making a fool of herself on Twitter, new hairstyles every 6 weeks, disposable albums every year, playing hook singer for rappers, getting beat up by her lover and dredging it up whenever she's starved for a TV interview, her biggest hits weren't originally intended for other artists who didn't want them, and I'm pretty sure that she's smart enough to keep the IRS off her back. Also, should Adele ever decide to branch off into TV and films, I'd bet that they wouldn't instantly fail.

In short, Adele isn't a gimmick! Too bad certain others can't claim the same thing...