OK. i get the whole "building your brand" bit and "making money" and all that jazz, but this is beginning to be just a joke. Now I've been a fan of Nicki's since her mixtape days and even now I'm still trying to hold on to what it is that I like about her: her raw talent and charisma. But in all honesty she's turning into a bonafide 21st century pop culture gimmick. Again, Im all for her being a woman and being successful and making money and all that ish, but if its not all based on your talent, then i dont necessarily respect it. In today's entertainment industry, reality shows, tv judging spots and certain endorsements have become the bulk of someone's fame. Yes Nicki's talent and rawness may have started her empire she is building but now i just feel it's becoming too gimmicky based on what it is that solidfies fame in today's industry. Its no longer all about the latent or the craft and its so unfortunate. Michael Jackson, Whitney Houston, and even Beyonce all had movies and endorsements out the wahzoo but at the end of the day, their real money maker and the thing they were most respected for what their music and talent and thats what they will be forever known for. Im just fearing Nicki is in over her head. With her charisma, personality and whitty rap style, She should concentrate on making timeless music that showcases that. Cuz it seems everything shes doing now, with music AND all her other ventures, is soley based on commercialism and what is the tren right now, i.e. dance pop music and reality televison. I believe Nicki is better than that. But make your money booboo, i guess...