In reply to thman.

I agree. Dawn Richard seems like a very nice and determined artist, but this distribution deal seems premature. She needs to focus on getting a major hit first.

There's also the point that even major stars are now selling most of their units online. Nowadays, it takes an artist with a fan base that includes substantial numbers of listeners ages 40 and up to move significant amounts of physical units.

My guess is that this deal is contingent upon there being actual demand for her CDs at some point. It would be a pretty big financial risk to stock CDs in stores without some indication that they will sell.