They mainly come about because people tend to base their perceptions on what they can see. A free bonus whch turns out to be rubbish will damages your cusomers trust in you even if your main product is great. ", "who can I connect with (be friends with) that I can help, who can also help me at the same time. What about calling your previous clients, they already know and like working with you. Go through the first 3 tips that I mentioned and see how it goes. For most businesses, the only way to get seen today is to hire help, so consider that as an option. While social media is quite effective, interactions taking place at brick and mortar locations, on toll-free lines, and during online customer service chats are also very important in providing a comprehensive view of consumers. The only way to make your followers convert is to guide them along the path. I don't think Social Media is "better" than phone calls, just different. In other words, get your content ready - videos, music, pictures, articles - those are the things that matter.