Beyonce, for anyone who’s followed her career long enough, stands as one of the only ’90s newbies’ to hold more weight as a star today than she did ‘back then’.
A feat that many make the mistake of overlooking, recent years have seen the performer elevated to ‘living legend’ status in honor of her skills on stage- but more importantly- the military-esque campaigns that ensure she stays ‘on top’ even when on hiatus.
It’s for this reason many fans anticipate the launch of her fifth studio album next year, especially now she has been confirmed as Superbowl 2013‘s headlining act, ultimately giving the project no choice but to pull in ‘B’Day’ numbers come release week.
Now find out why she is already reaping the rewards for the gig, five months before it actually happens, below…
Upon sharing news of the gig on her official Facebook page, the post received 140,000 likes from fans.
This, forcing her five spots on Billboard’s Social 50 tally, which ranks the most popular acts on social media outlets that week by counting weekly additions of ‘Facebook Likes’, song plays, Twitter followers, video and page views.
Once the announcement had been made, Carter then welcomed an impressive 319,000 new Facebook fans in the hours following, securing her the #15 spot on the list which saw Adele come in at #3 and Rihanna hold court at #7.
An indicator of things to come for the Grammy winner, her ascent on the chart will come as positive news for brands hoping to capitalize on her forthcoming campaign, with her ‘Social’ stock set to rise even further nearer the performance (February 3rd 2013).
Let’s hope so. For, as the gargantuan success of Taylor Swift‘s ‘RED’ proves, strength in branding should always equate to strength in numbers- especially when that brand is as powerful as Beyonce‘s.