Jay Z/ Jay Brown thought that just because Rita is white the mainstream was going to eat her up. They used to be an article everyday about Rita on Billboard website. They thought she was going to duplicate the success of Katy, Rihanna, Kesha and especially Lady Gaga thats why they gave her this push. Unfortunately the urban market that is made mostly of black are sick and tired of watching talented black girls getting burried alive in this industry in favor of average talents like Rita Ora. I am impressed by how the public has responded towards this girl, it shows that we as the public are not as gullible and color struck as Roc thought we were.