The more he cares about what the Grammys think the less he will be himself. Britney Doesn't have alot of Grammys ( I think she has 1) lol and look at how big she is! Madonna didn't start getting Grammys until late in her life. Yes Beyonce and Whitney has lots of Grammys but Britney and Madonna are way bigger stars then both of them. It comes down to do you want to have 30million selling CDs and the love of your fans or do you want the approval of a bunch of people who would never understand you anyway.